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On outlines golf apparel and footwear push as part of 2029 growth plan
24 Sept 2026
Swiss sportswear brand On has outlined a long-term growth plan through 2029 that includes a dedicated push into golf apparel and footwear, according to The Business of Fashion.
The publication reported that the company is aiming to sustain its momentum by expanding into new product areas, with golf named among the sports targeted in the strategy. It also said On is advancing an entry into football supported by Kylian Mbappé.
The growth plan was described as part of the company’s preparations for its investor day on Tuesday. According to The Business of Fashion, On is targeting high-teens growth through 2029.
For golf, the reported expansion points to apparel and footwear rather than a broader wholesale shift in the brand’s identity. The company has built its business around performance sportswear, and the new categories form part of a wider product extension strategy.
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